Podcast: The Analytical Blueprint - In conversation with Ayanna Antontsa

You can listen to the podcast on Spotify through this link.

Shaping How You Think: Early Career, Identity and Growth
A conversation with Ayanna Atontsa, Head of Marketing and Strategy, Afiniti

Ayanna Atontsa began her career at Boston Consulting Group, where she developed a passion for solving complex problems and helping organisations unlock growth. Today, as Head of Marketing and Strategy at Afiniti, she leads efforts to bring a new category, Outcome Orchestration, to market, helping enterprises rethink how AI delivers measurable business outcomes.

In this conversation, Ayanna reflects on the early experiences that shaped her mindset, her confidence, and her approach to leadership.

What You’ll Hear

  • How Ayanna chose a career in business and what inspired her early decisions

  • The lasting impact of her first consulting role on how she approaches challenges

  • How analytical thinking became a strength she carries through her career

  • The role of corporate culture in shaping growth and opportunity

  • Navigating identity and building confidence in the early years

 

Who This Episode Is For

Whether you’re at the start of your career or looking back on the experiences that shaped you, this episode offers an encouraging perspective on growth. It’s a reminder that early career moments are full of possibility - and often lay the foundation for everything that follows.

Aline Deglas